The Complete 12-Step Guide

To Starting

A Home-Based Business  

“Nobody should start a home-based business until they've gone through this program. It will shave hundreds of hours from your learning curve and save you thousands of dollars in costly mistakes.”


Steve Lowell Quantum Global Solutions Inc.
Ottawa, Ontario, Canada

_______________________________________

Attention: Fed up employees, burned out corporates and victims of layoff.

	From Laurie Hayes
	Life Strategy and Small Business Coach

It's crazy ... the amount of people looking to home-based business as a new way of living, BUT ... not surprising.

Unreasonable work demands and early retirement incentives and layoffs are causing tens of thousands of talented, accomplished individuals to wake up and say, " Hey! I deserve better than this! It's time to take charge of my life! " 

If you're a freedom-seeking corporate or government employee, or a recent victim of downsizing looking to home-based entrepreneurship -- Congratulations!

You are exactly where you need to be right now.

Here's why ...

As you begin your journey into entrepreneurship, you will quickly discover thousands of books, programs, services and products to help you build a business, make loads of money and live an extraordinary life.

The Internet and bookstores are filled with expert advice on how to select a business, develop certain skills, write a business plan, etc.

Home-based business is without a doubt one the most rewarding experiences you can create for yourself.

Why do YOU want to start your own home business?

Because you want to ...

• take charge of your own success and happiness
• live and work on your own terms
• never have to rely on a boss for a paycheck again
• provide a secure and comfortable lifestyle for yourself and your family
• give your values top priority
• do what you believe you were meant to do
• finally do what you love?

Whatever your reason is, know this -- ALL OF THIS IS POSSIBLE FOR YOU

The bigger question is, "Do you want to travel the slow, frustrating and difficult route of trial and error or the faster, easier, and more enjoyable path of a clear-cut process based on years of proven experience?

As you begin, there are two important things you need to know.

1. Being a successful home-based business owner requires work, commitment and intense passion and motivation.
2. The steps you take must be carefully planned and executed. .

Let me explain ...

The "Get Rich Quick" FANTASY

Some people crave freedom and financial wealth so bad they can taste it and their downfall is thinking it can be accomplished without any real effort.

Greed, laziness and ignorance fuel the multi-million dollar get-rich-quick industry and this evidence is found on thousands of Internet web sites, in e-mail spam, TV infomercials, free CDs, chain letters, direct mail and newspapers.

Con artists are making heaps of money from naïve, impulsive, freedom-hungry folks. And although the thought of lounging on a tropical island drinking piña coladas while money rolls into your bank account is something every one of us would love to experience, a real business and true wealth do not happen that way.

Ask any multi-millionaire or successful individual what it took to get to where they are today and they will tell you, "Sacrifice, dedication and lots of hard work."

You will be inundated with offers to make money fast and easy with little to no effort and you can rest assured these attempts to lure you are nothing but lies! Keep your money in your wallet; turn on your heels and run when you come across promises that appear too good to be true.

The Secret To Becoming A Business Success

If your goal is to build a home-based business that allows you to leave your job or begin a new life doing something you love - you need to do certain things in a certain way.

And, if you have a firm grasp on reality and understand you must invest money, time and effort, you are light years ahead of the misinformed masses.

There is a science to business success and in order to succeed, you must first invest in learning then apply what you learn in the right order at the right time .

The biggest mistake new entrepreneurs make is not having a structured plan in place. They play a game of hit and miss and although one of the best teachers is experience, the game is costly and adds years to your learning curve.

For every mistake you make you lose money, time and energy.

One of the best teachers is someone else's experience and you can rest assured that no matter what business you choose or what goals you set, someone has already been there and made the mistakes for you.

These teachers can be found in many places - in bookstores, on the Internet, offering workshops and seminars - and when you know what you need and the time is right, you will find them.

What's most important, however, before seeking out these teachers and resources is knowing exactly who you are , what you have to work with and where you want to go so you access the right information in the right order.

Who Am I To Tell You This?

I wanted to help as many struggling and promising entrepreneurs as possible accelerate their shift from the work world into the business world, and although I realized I could not work personally with everyone facing these challenges, I knew I could help in a different way.

By combining the teachings of my mentors and top business experts, along with personal experiences, I assembled an easy to follow, step-by-step home study program that takes you on a guided journey from the minute you make up your mind to break free from your job through to the day you open your business doors and beyond.

The program is delivered in two formats (written and audio) to accelerate your learning and leverage your time to the fullest .

The written component (156 pages) contains theoretical and practical applications as well as quizzes, assessments and checklists to help you answer questions not only critical to your success but to move you forward smoother and quicker than you ever could alone. You are provided plenty of space to record notes, jot down inspirations and ideas, and formulate your action plan.

The audio component (5 CD's) complements the written portion and makes your commute to work a learning experience. Downloaded into your MP3 player or iPod, . it enhances and accelerates your understanding during lunch breaks, while walking the dog . even while doing groceries.

The Complete 12-Step Guide to Starting a Home-Based Business saves you enormous amounts of time and money because you don't have to guess what you need to do or in what order then struggle through trial and error.

Everything is set out clearly and concisely so you take the right action in the right order at the right time. And this allows you to build the business of your dreams faster and easier.

The 12-Steps In A Nutshell

Step 1: Learn how to avoid making blind decisions by identifying your core values and understanding how critical they are to your personal success and happiness.  You will know beyond a shadow of a doubt why it is professional suicide to start a business without knowing them . Together, we identify, your values which will form the basis of every decision you make and action you take from this point forward.

Step 2: End overwhelm and confusion by understanding the importance of having a vision and learn how to create your ideal vision for 5, 10, and 20 years from now using a simple reverse engineering process. With a clear picture of your future, you will operate from a place of passion and clarity and this makes you unstoppable !

Step 3: Make decisions easier, quicker and with more positive results with a firm grasp of knowing who you are. By learning the four factors of personality and how each of them relates to you , you bypass roads that lead nowhere by knowing what strengths to build on and weaknesses to complement.

Step 4: End procrastination and become one hundred percent certain of your future Armed with the information you need, you advance with confidence and excitement towards the possibilities that await.

Step 5: Eight business types, four business categories, and 10 easy-to-follow steps to help you choose your ideal business . You also learn how to adopt the "think business" principle and gain a full understanding of the three roles every new home-based business owner fills.

Step 6: Determine the absolute best time to bid farewell to your job for good. Create a seamless transition from your job to being a business owner by creating a solid exit plan that ensures you're financially protected and positioned for success . You learn how to get your ducks in a row, five critical issues that must be addressed prior to quitting your job and creative (and ethical) ways your employer can help you finance your start-up.

Step 7: Learn what a business plan is, why it's important, specific questions you need answered and how to access helpful resources. Your business plan is the compass that points the way. It helps you make focused, informed decisions that are in direct alignment with your vision and that means you get to where you want to be sooner

Step 8: Your environment is critical to your success. Here you learn about office and business set-up, and how to create a success environment (Hint: there are physical and non-physical elements). When your environment is designed for success, your outcome is guaranteed

Step 9: Here you learn secret "no sales pitch required" strategies for turning potential buyers into lifetime customers. (They happily buy from you without you having to sell them, when you do these 8 simple things.) You also learn how to bring in clients and customers before you officially open your doors .

Step 10: Once you know the right steps to take and questions to ask about setting up your legal structure, licenses, signage, insurance, et al, fear and confusion fall by the wayside. With a roadmap to follow, you can ensure you're protected in every way and set up to make the taxman give YOU money .

Step 11: Discover the misconceptions about branding and the psychological impact of colors. Also learn how to avoid the biggest branding mistake made by new entrepreneurs that can cost thousands of dollars to repair. (*Don't print a single business card, letterhead or invest in web site design until you understand this.)

Step 12: Nine simple tips to help you maintain your sanity, leverage your efforts, multiply results, promote good health and remain productive and balanced.

In addition to these 12 steps, you'll also discover:

• the 3 biggest mistakes made in starting a home-based business and how to avoid them
• 4 elements you must bring to the table to make your business a winner
• 3 things that must be addressed before making any business decision

"I certainly wish I had this program when I started out. It is straightforward, practical and written by someone who has walked the walk. It is absolutely awesome!" Anne Stone, Founder www.womeninahomeoffice.com Calgary, Alberta

How to Leverage Your Power
And Shift to Warp Speed

Serious business builders seek the assistance of a coach to help with motivation, direction, brainstorming and accountability, yet a great deal of money and time is wasted when they arrive at sessions not knowing what they really want or the steps they need to take.

This program prepares you for the coaching relationship. You arrive organized and ready to take focused action and this produces quantum results through the leverage of coaching.

OR, you may prefer to go through this program step-by-step with your coach to accelerate progress.

If you choose, however, to work on your own, this program is absolutely critical to your success because it serves as your guiding light and source of support.

Choosing the route of starting a home-based business alone and without a roadmap is reckless and foolhardy.

It's like trying to win the 110-metre hurdle with the lights out. You can't see the track or the hurdles, yet run blind expecting to win.

"Not only has Laurie given me a workable blueprint for how to plan the "escape" from my j-o-b, she has given me the inspiration to make the leap much sooner than I originally planned." Jim Gratiot www.JimGratiotCopywriting.com

What Does The Complete 12-Step
Guide to Starting a Home-Based Business
Really Mean for You?

The response during the pre-launch of the program was incredible and I could barely keep up! So in order to answer some of the most common questions, here is a brief overview of what you can expect.

A surefire, step-by-step approach to building your home-based business so you can break free of your job sooner.

You accomplish more in three months than most others do in a year without this information

Because you have a simple step-by-step plan, you are not troubled by back paddling, lost time and dishing out dough to fix mistakes.

A snapshot of how you measure up as an entrepreneur. What makes you tick and what gets in your way so you make the right decisions the first time.

Access the tools and resources to help you identify:

• who you are
• how you function in the world
• your current financial state, and
• what your strengths and interests are …

A shift in thinking from "having" a boss to "being" a boss.

You learn how to leverage your job to play a supportive role in your business start-up and increase your potential for success.

Your job isn't a source of frustration, pain and hopelessness, but serves as an ally in your efforts .

Through a shift in mindset, you make decisions from a source of power and direction and develop a way of thinking that opens doors you never knew existed.

A well-designed success environment.

Your workspace set-up, the people you hang out with, books you read, TV shows you watch, and how you spend your time all have a significant impact on your degree and speed of success.

You'll learn how to create the perfect environment to get you to where you want to be faster.

A clear-cut roadmap.

No confusion. No convoluted theories. Just practical real life, simple steps you can start taking right away to create your own success, happiness and financial freedom .

Advice from top business experts .

Tips, strategies and powerful insights from many of today's business icons including Jay Abraham, Dan Kennedy, Robert Ringer, Michael Gerber, Jay Conrad Levinson and Alex Mandossian.

"The Complete 12-Step Guide to Starting a Home-Based Business offers comprehensive insights on all mental and physical preparations that need to be considered before starting a home business. This program helped me gain awareness about why it is so important to align with who you truly are and how to find your clear vision, how to build lasting relationships with customers, and so much more. I am still working full-time while pursuing certification as a life coach, and I am grateful to have this program to help me make decisions right the first time so I can avoid the costly mistakes common to starting a home business." Ursula Goh Secretary to International Business Consultant Switzerland (Currently enrolled in Professional Coach Certification program with ICA) http://e-lifecoach.blogspot.com

Take Charge Of Your Life

The content in this program covers what a new home-based business owner must tend to within the first few years of start-up.

If you were covering this ground with a coach, it would cost a few thousand dollars in weekly coaching sessions.

If you were covering this ground on your own, you would add a year or more to your learning curve and waste heaps of money on trial and error.

This comprehensive program is available to you for only $97.

The information contained in any one of the 12 steps is easily worth the price by itself. By making the right decision the first time or avoiding even one costly mistake, you will surely agree.

What's the catch? Why am I practically giving this away when I can easily make this money in less than one hour of coaching? 

It's really quite simple -- because once you benefit from the exceptional value of the program, I trust you will share it with your colleagues. There is nothing more powerful than the recommendation of a trusted friend. .

The value of the program makes me almost embarrassed to tell you about the . ...

Special Bonuses

BONUS #1: Bob Proctor from the hit movie, The Secret, helps you identify your purpose, vision and goals, which in turn allows you to live an extraordinary life. This audio program and transcript helps you make life's tough decisions easier , removes confusion and creates order , which is then reflected in every area of your life. Value $29.95
BONUS #2: Change Your Brain, Change Your Business - a three-part call series with OneCoach founder, John Assaraf. Also featured in the mega movie, The Secret, John teaches you how your brain determines the amount of money you make and the results you create in your life. Learn how to replace old thought patterns with new ones that allow you to live a bigger, better life and enjoy a profitable, rewarding business . Value $69.95

BONUS #3: Teleclass audio and transcript of, " Secrets of How You Can Eliminate Cold Calling Terror Today ", an interview between Tessa Stowe of Sales Conversation and Wendy Weiss, The Queen of Cold Calling. .

If you freeze or clam up when talking about your business, have trouble setting appointments, or just aren't bringing in the number of customers you know you could, this call gives you the action steps and confidence building secrets you need to turn it around. Value $29.95

"It was my intention to just skim through and pick out bits and pieces, however, after starting to go through the material, I AM HOOKED! It is truly fabulous. You totally captured the typical ‘me’ with my perfectionist ideal of ‘gathering information before taking action’ sort of thinking. I recognized already many things from my own years of interest in this area, and was really refreshed by your presentation." Colette Maat Fitness and Lifestyle Consultant Netherlands

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